Challenge
Traditional approaches to new product development, R&D, and technology commercialization have a number of problems. Unlike traditional approaches, Innovation Cartography is a blended or iterative approach that is technology- or competency-driven, yet customer-centric.
Process
Innovation Cartography is a structured exploratory process which follows a technology commercialization roadmap. Participating teams move through a series of divergent and convergent phases to identify and select commercialization routes for given technologies or specific competencies.
Outcomes
The Innovation Cartography approach is designed to transform the thinking of participants, help highlight new opportunities, create cross-disciplinary dialogue, facilitate networking and open innovation approaches, and increase the efficiency and impact of R&D efforts.